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marketing programs
Every market sector faces increasing competition on a daily basis. How can your company thrive in this environment? With our sister company, Park + Robinson, Direct to Market we help companies create actionable strategic marketing plans based on solid research, competitive analysis, and identification of your target markets. We will guide your company toward maximum profitablility and help you write a winning plan. We offer several programs that fit every business need.
strategic marketing plans
A strategic marketing plan is your key to success. Our full plans include:
  • An internal audit of your current market situation identifying your company's strengths and weaknesses.
  • An external audit identifying your competitors and outlining the threats and opportunities within your market sector.
  • ldentification of your target market, buyers and the influences present in your market sector.
  • Clearly articulated branding and positioning for your product or service.
  • Consideration of key partnerships and affiliations needed for success.
  • Actionable and realistic implementation plans including schedules and budgets.
  • annual marketing plan audit
    If you have an existing marketing plan or have used one of our plans, our annual plan audit keeps you on top of your changing market.
    implementation plans
    If you have a marketing plan we can help you build an actionable implementation plan based on your marketing objectives.
    small business mini marketing plans
    Small business plans for small business - effective, actionable – to help you find your market and grow your business.
    open for business marketing plans
    If you are opening a business we can guide you through your business launch with our open for business marketing plans.
    get to the glbt market plans
    The multi-billion dollar gay and lesbian market is a lucrative niche your business can't ignore. Our GLBT market plans will get you noticed.
    marketing materials audit and content development
    Increase the effectiveness of your marketing materials. We help you build more effective messaging and content that will get customers to respond.
    secret shopper / competitive analysis
    Knowing what your competitiors are doing and how your employees implement business systems are vital to your success.
    monthly consultation retainer
    Marketing challenges can occur on a daily basis. Keep us on retainer and we'll guide you through the decision making process.